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I think scale is everything. It's really hard to maintain ethos and values once a company reaches a certain size and the raw material amounts scale up. On a different tack, the film Embrace of the Serpent is excellent. https://m.imdb.com/title/tt4285496/

A warning shot from the past.

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Re water protests and progressives who don't participate, there's definitely action fatigue. This is why I & POW advocate as much as possible for being very specific about which actions will actually make a difference especially supporting the systemic stuff. How much time people spend reading about and acting on turning things off at the plug, which makes such an incredibly minute difference (with modern devices especially), then feel like they've done their bit... Or as I usually put it in CLT courses, we're not going to double-sided-print out way out of this crisis!

On seeing the bigger picture, and brand changes - for me the delay on Yulex/neoprene is totally symptomatic of companies only caring if and when they think it'll help financially ie enough customers now know and care.

Case in point - non-organic cotton kills hundreds of thousands of people in supply chains each year in developing countries due to heavy, unregulated pesticide use https://ejfoundation.org/news-media/the-casualties-of-cotton . It's also way lower carbon emissions due to reduced nitrogen inputs, which came up in the panel.

So these big surfing companies, will they take note of learnings from chloroprene, take a good look at their supply chain, and also ensure they switch to solely organic cotton too, without further customer pressure on that topic? Will they fuck! Organic cotton has been available at scale for years and it's a small proportion of all garments in many of these companies. So, time for 'Big C for Cotton' as a follow up to 'Big Sea'!?

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founding

Looks like legacy neoprene will be what I'm looking at until there's an alternative alternative. My wife's got a type 1 latex allergy. No Yulex for us.

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founding

I loved the way they talked about first making it sustainable for the people before making it sustainable for the planet for the farmers.

We had a similar reflexion last year while we were in Morocco. We were thinking about the trash we saw in many places. And realised that the country needed first to put more stuff in place for the human before even thinking about all the recycling programs and all the classic recycling stuff we take for granted because of the way we acted to get to the point where we can think about it.... (Lot of it being forcing less developped countries to take the burden for us)

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