Open Thread: is it ever OK for brands not to pay creatives or contributors fairly for their time and expertise?

Me interviewing Keith Malloy back in August 2019. Photo: Jelle Mul

If you’ve listened to my musings during the Stacy Peralta Housekeeping Corner, you’ll know I have strong feelings about the importance of creatives and contributors being paid fairly for their work - especially if as a brand you claim to be serious about inclusivity and diversity.

Yet, even in the year 2022, brands are still offering ‘exposure’ or similar reasons as justification for not paying people fairly for their skills and time.

Still, it wouldn’t be the first time I’ve held a hopelessly unfashionable opinion that goes completely against the prevailing status quo.

So it got me thinking - is it ever OK to NOT pay people correctly for their time and expertise?

I’d love to hear your thoughts on this 👇