Episode 103: Phil Young - Shaking The Tree

Full episodes info and Show Notes - www.wearelookingsideways.com Phil Young has had one of those varied and fascinating careers I’ve documented a lot on the Looking Sideways podcast. He’ll be familiar to listeners of a certain age as the presenter of a much-loved mid-90s TV show called Board Stupid, which unbelievable as it sounds now, was a primetime TV show totally dedicated to snowboarding. From there, Phil used that experience and the most bulging contact book in UK action sports to carve a career as one of UK skating and snowboarding’s great unseen influences, working with brands to shape the way our cultures have been seen in the mainstream, and doing it with great subtlety and sympathy. Today, he is bringing his considerable insight and experience to bear on one of our industry’s great unspoken issues - the lack of diversity that characterises our cultures at all levels. Phil’s a man of principles and opinions, and there are plenty of layers and themes to this wide-ranging conversation. Thanks to Matt Ward for the theme tune, and to my editor Fina Charleson.